In episode #014 Danny (@dannystagg) talks to Seth Sager, founder of Zap Cooking (@zap_cooking), and Daniel Modell, the designer and developer who built its Breez SDK integration.
Zap Cooking is a social recipe app that Seth started as an experiment. In his words, recipe sites had filled up with “lots of words, lots of stories, lots of advertisements, and sometimes you just want to get to the recipe.”
Zap Cooking began with just a plain recipe card, then grew a social feed of people sharing what they cook, from all over the world. The team wants real food from real people, not robot recipes:
“We want to get grandma’s authentic recipe, something that you cherish.”
The next step was letting people thank the cook for sharing a recipe, and that turned out to be harder than Seth imagined. Sending sats meant bringing your own wallet from outside the app, and as Seth says, “Bitcoin has always had this friction, right? It’s hard.”
The answer came from a meeting with Daniel Modell. He and Seth met in Nashville in 2023, Daniel went on to help design the original Zap Cooking logo, and last December he came to Seth with an idea: build their bitcoin wallet inside the app.
They built it with the Breez SDK, so anyone can now tip a cook without leaving Zap Cooking. As Daniel puts it:
“Breez SDK is one of the solutions that has helped a lot of users overcome the ‘how do I get a wallet?’ question.”
For people who have never used bitcoin, that’s the point: they download the app, and it just works.
Take the noise out of the recipe, and the friction out of the bitcoin. Voila.
Join 100+ teams building with the Breez SDK: breez.technology/sdk/
🔗 Privacy-friendly: https://invidious.nerdvpn.de/watch?v=OWBgs5Vy79A
This last line says it all - take the noise out of the recipe, and the friction out of the bitcoin. That's the whole game. Seth started wanting grandma's authentic recipe without the essay, and ended up solving bitcoin onboarding without the friction. Breez SDK inside the app so it "just works" - that's how you get non-bitcoiners to zap. No seed phrase talk, just cook, share, tip.