I'm reading Coinbase publishes a children's book that comes with $50 worth of Bitcoin.

They don't know what to do to control you anymore, they're desperate... $50 in BTC for a $21 book, but what they really want is your full KYC: name, address, phone number, and a photo of your passport.

They're basically paying you $29 for your identity, a data purchase disguised as a Christmas gift.