I'm still not sure what the guy is selling. This is an "AI company" who has paid Magnus to do a promotional piece with the FT as a sort of "face of the company"?

I've never been a huge Magnus fan. I got into chess after he'd already abdicated from the WC and I found his behavior during jeansgate, for example, or when accusing Hans of cheating, to be somewhat below how a chess world champion should conduct themselves.

That and his business dealings have always seemed a little shady. Not illegal or anything like that. More, poorly considered. Poorly executed. That kind of thing.