For a moment, stop thinking of hwws as consumer electronics. Consider them electronic analogous to, well, cash wallets or bank cards.

Of course, some banks offer graphics customization options to their cards but vast majority of them is identical. Cash wallets have tons of variations and sure, there are some expensive fashionable ones but if you go through all common designs you realize there are just a few major types and they all look the same within the type. No one really keeps their wallets or cards in public view and branding is barely visible. How many cash wallets brands do you know?

And why do I travel with hww? Everyone has their own reasons. Maybe someone's job requires doing crypto transactions often, maybe someone is a crypto daytrader, maybe someone is just a digital nomad and moves around. I moved two countries last year, traveled with literally all my belongings. What should I do in such a case, throw away hww, travel only with seed phrases in my head? That's rather risky and definitely not a solution we should advise if we want mass adoption. Until crypto wallets are as popular and normal personal items as normal cash wallets, we need to hwws that can easy pretend to be something else.