There used to be a time where newspapers, radio, and TV had basically access to the entire population. You control those platforms and you control the world.
In the early days of the web (web 1.0), there was no centralization, so it was a pristine new medium. Quickly after, companies realized the potential and took over, offering free streams of entertainment like videos and useful things like email, etc. The price for those services is simply your life.
I mean it in the most profound way. Whatever you pay attention to, is what eventually become your life. First you focus your attention, then thoughts about what you are paying attention appear, then actions, which led to creating your life.
Advertisers know this well, so they pay a lot of money to be in your mind.
Pay attention to where you are paying attention. Choose to think for yourself to create your own life, don't let big corporations or countries decide for you what life you should live.