For bitcoin to be be viewed as money by the public at large, it will eventually have to be commonly used in transactions between individuals. It must also be so obvious that it is a good store of value that the commentary from other media suggesting that all crypto (with is still including BTC in a lot of people's mind) is looked at as ridiculous. For now, developments such as merchants offering discounts to be paid in bitcoin and continuing to grow circular communities that exchange in bitcoin intentionally seem to have a lot of potential in increasing future adoption.