If the noob has limited technical knowledge and is not really interested in understanding technology on a deeper level (which is actually majority of people) then Bitcoin is very tough sell. The noob cares about the utility of bitcoin and could care less about hardware wallets/seeds/LND/macaroons, etc.

The question they ask me:

Why would I need it? What does it bring me?

Apart from being a better performing asset from an investment point of view, I am not sure what else can be said. They cannot use it in majority of countries, they cannot buy groceries with it and live a normal life, so to them it is currently a speculative asset or a nuisance (if they dont' care about investments). The only way these folks will join is if it is integrated into their daily life in some way.

The best way is to keep talking about it in random conversations (staying away from topics like PoW etc.) and the more they hear about how you used bitcoin, the more they are likely to start researching more on their own. (for example: share how you purchased something with a great discount etc. - that will resonate with anybody)

Depends on the person. If it's one of my friends who loves talking public policy, philosophy, etc., then I can dive right into concepts like freedom, sovergienty, decentralization, etc.

People who aren't interested in that I typically try to show off both how much the current system is collapsing, and just my general excitement about Bitcoin.

Most people I try to push more "this is going change lots and you should research it" vs "buy now and double your money". The second makes you sound like a scammer, while the first seems like just an intellectually curious peer.