Obviously. one of the biggest mistakes you can make us taking people's arguments based on "values" or "morals" seriously. They cover for cold, hard interests.

They'll run with the environmental argument as long as they can. When people present evidence that that's wrong, they'll claim their opponents are ill-informed, or lying (we are here).

If that ever becomes prohibitive to argue, they won't give up the opposition; they'll switch up the front-stage argument, revealing that it was always only that: a front.