Yeah, it's high budget, or they can get it animated, that will still cost something. But I think this is the only way Satoshi can move his 1 million coins to do good without destroying bitcoin. There is no other scenario in which he comes back or his coins move and bitcoin stays alive. Opendime has a unique product. It's not like trezor or ledger, it's like a use-and-throw carry-case for money, basically cash equivalent. if they have faith in this and do it, I'm sure they will reap 100x the budget of this ad.