Bitcoin was never issued by a company. It has no marketing department, no CEO, no individual in charge to call up to reverse, recover or block a transaction, no lobbying arm, no finance department, no bank, no one, except for its grassroots userbase.
These company scrip that we call shitcoins do have those things and they need a story about why Bitcoin sucks to sell their token. Their CEOs, lobbying arms, finance departments, Venture Captial investor shareholders, and marketing departments will do and say anything to scam people.