"Typically the only time you'll ever hear the word "propaganda" mentioned in mainstream discourse is in reference to things other countries do to their own citizenry or as part of foreign influence operations, despite the fact that the overwhelming majority of the times we've encountered propaganda in our day to day lives, the call was coming from inside the house."

Sad But also thats what Social Media does now. There was a brief time between roughly 2010 and 2020 where social media was pretty much 100% free speech. But algorithms, new CEOs, have been put in that favors the status quo for the most part now.