unless i am missing something here it seems that sats are liquidated for dollars for the merchant.
The merchant has the option to use Strike if they would like dollars. They can keep the BTC if they want instead.
There are reasons, as Jack described, a merchant may not want to touch bitcoin themselves (e.g., so as to avoid the recordkeeping for gains and such). There are other merchants that would like to keep 100% of the bitcoin.
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