I don’t know if he is sublimely trolling or just serious.
There's an eschatology – the fiat apocalypse / hyperinflation / great debt bubble is coming and no financial asset will be spared, except for the Chosen One (Bitcoin). After the rapture, the Bitcoiners will inherit the earth, and a handful of sats in your wallet today will buy city blocks in the future. You may be a mere pleb today, but you are a baron tomorrow.
There's rituals: making the pilgrimage to El Salvador to make a lightning payment at McDonalds, sweltering in the heat at Bitcoin Miami to see your gurus spout platitudes on stage, paying some twitter influencer $500 for a gristly cut of steak, listening to the same six podcasts host the same dozen guests week in, week out.