I see.
In any case, it's a losing battle. The attention economy is a zero-sum game. Social media companies are essentially utilities that were inflated into Big Tech giants due to a low interest rate environment. Now they have to make good on their promises to VCs, but maybe Metcalfe's law is a more fickle moat than many hope for. Nothing wrong with being a utility company. Problem is having delusions of grandeur that can't be justified by a free market.