Isn't Apple essentially censoring Damus for using an alternative payment network? A couple of years ago they wanted to scan phones for CSAM - made a lot of people angry about the privacy violation, but Apple's reputation is somehow intact.

In the long run, maybe these decisions are self-defeating, but there are plenty of companies that are able to successfully kick the can down the road for years. New entities will arise that have some sort of strong network effect and thus the power to mint their own currency.