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I am of the belief that it takes a village.
So I start by scoping out a town that I think is primed to seek an escape in the first place. No use arguing with people who don't want to listen afterall. Then, I find the people who are ready to hear it, then I give them a book (I like this book by a Filipino author: https://florin.hilbay.net/)
Lessons learned: Anything that would suggest distrust in authority, will be perceived as a conspiracy. So try to explain things in a way that don't require distrust in authority. I have a lot of memes and clips and short hand explanations that I'd love to share, but can't, because I know its just too much too quickly. Instead, I opt for a simple explanation of what the Cantillon effect is.
Small towns work this way. The communications network propagates quickly. People will explain things to each other in a down to earth way. Understand this down to earth way of speaking and you will go far.