Once the initial pleasantries are out of the way and if they already realize Bitcoin is an actual thing that wont go away any time soon, informing them that there are only ~250,000 Satoshis available for every person in the world / on average / I think goes a really long way. Now they’re thinking about it in terms of a disaster insurance policy, if nothing else, and you probably have a free call option of sorts, since FOMO may very likely kick in for them to some degree. This influences them to pay more attention and learn more about it.

For $75 USD today you can make sure you’re at least as well off as the next guy in the event a terrible scenario plays out. Presenting it like “the cheapest insurance policy of all time” seems to get through to a lot of people for me.