I would say one of the biggest issues in bitcoin adoption is the lazy tech savy person in the west. They say they are all in with bitcoin. They think they own a lot of bitcoin but they are to lazy to take it off of exchanges or self-custody their coins. But again, this is a culture problem. We have so many lazy people and the rug pulls will not stop until people learn their lesson. So, if this sounds like you take this as friendly advice. It is time to grow up, open your eyes, and take ownership of your life and future.