Never really thought that he'd think that way, but I guess that's a possible thought for Musk - I guess it's a gamble that he could afford to lose, and a massive lever if it pays off.

However, I can't help but think that he won't like defeat as it won't be good for his ego. Plus, he's making such a ham-handed job of it so far...

I totally agree about the alternatives. There's so much going for FOSS alternatives and it's getting more and more appreciated by the general public (and free publicity).