The best place to start, as with all things, is with the problem. Why does Bitcoin exist? Most people don't know the Genesis Block is a direct response to the 2008 financial crash.

Start there, IMHO. Not with 2008, but with the crap financial system in general. Everyone knows there's something wrong. They just can't articulate it.

Linking Guy's Matrix meme for reference. Notice how doesn't just start with Bitcoin, doesn't mention it at all until almost halfway through. The guy ("Neo") comes to his own conclusion when he understands the problem.

That's how it works in real life too. People feel like this guy —

If they see a way off the wheel, they'll hop off.

What about instead of focusing on bitcoin vs fiat, think about new approachs such as the "bitcoin is property" line where it's a long term, inheritable investment, being scarce as real state but you are able to own a small share of it, you can move it across borders, you can sell it instantly, etc.

I've been also curious about the mining/energy geopolitical implications and the game theory that could unwind if major countries ban bitcoin and other embrace it.

Agree with starting by showing the problem and how it can be solved. As @BitcoinSanity says, most people know there's something wrong with the way things work, but they just don't know exactly what it is. Inequality is a terrible problem worldwide and most people think that more state intervention, taxes and food stamps will solve it, but that's what we've done so far, so more of the same won't do it. The system is built in a way that produces that outcome, and it's mostly about how money works. But mostly just start writing something, whatever, you can always trash it and start over again.

The link shows exactly what I said, Oxfam has good data and their idea for fixing the problem is more taxes (sigh)

Inflation of fiat and crypto coins vs the fixed supply of bitcoin is the main orange pill.

Start people with the "bitcoin is digital gold" argument. Next halving, issuance rate of bitcoin will finally be lower than gold. You can give normies confidence by showing them Blackrock and Fidelity embracing bitcoin.

Just don't start people off on self-custody lightning for daily spending right away.

I think a great title for it could be “BITCOIN IS NOT CRYPTO | Part 1” then subtitles for each part of the series after that such as “… But All Crypto is the Same”