Generally, bitcoiners try to orange-pill them. People think they have to sell businesses on the wonders of bitcoin in order to get them to accept it. Not true.

Businesses are busy. They have staffing issues and have very little time to entertain theory about how bitcoin is going to take over the world - of course it will, but generally they don't have time for that at the moment.

Their costs are going up. Food, materials, energy, labor, rent, etc - ALL GOING UP! They have a lot to think about.

I approach it as how the bitcoin network can help their business. Maybe it can bring them customers they wouldn't otherwise have. Maybe they can save 1-2% in processing fees, perhaps more, which could dramatically improve their margins. Maybe they can offer bitcoin rewards as an incentive or promote their business using Bcommerce.

Sometimes we need to approach these businesses not with the ideology, but with simple, practical things they can do today to get their bitcoin journey started.