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0 sats \ 2 replies \ @k00b 11 Jul 2023 \ on: We are the co-founders of Atomic.Finance, AMA. (Non-custodial BTC yield) bitcoin
Who are your early customers (persona-wise)? Are they the persona you initially imagined being early customers?
How and why do you expect your target audience to change over time?
One of those early 'degens' with over .3 btc in AF here.
Apart from everything Tony just stated I must said that one of the things that brought the attention to this app is that everything is decentralized. there are no 3rd parties in the middle and to be fair... I don't see much difference between the risk of lending your btc to platforms like Nexo or Ledn or Blockfi and 'staking' with AF.
I was instantly sold by the fact that I now can 'stake' my coins at some risks ofc but I keep my privacy and the safety of the smart contract.
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Great question!
Early customers tend to be long term BTC investors who are looking for a simple + passive way to earn a yield in sats for the long-term. And
They're typically not traders or degens! I think this is a byproduct of us designing the product for long term holders like ourselves. :) The current strategy is conservative in risk taking but also is limited to earning a modest return!
Traders and degens already have pre-existing tools like custodial exchanges. They care the most about pricing / trade execution / speed of execution. Things that we know it'd be hard for us to compete on initially!
Over time, I can see that changing though if we begin to introduce more aggressive / riskier strategies. Or if we introduce manual positions where folks can actually select their option strikes and expiries!
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