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I like to keep it as simple as possible. I don't try and get it into the technical details or explain why bitcoin is going to save the world. The easiest way to do this is just to give them some bitcoin. This is why what we are doing at THNDR is so important.
Most people who come to our games don't care about bitcoin and have never used or owned any bitcoin before. They play the games because they are fun and end up winning bitcoin in the process. They then have 'skin-in-the-game' and are very unlikely to delete the game. They end up eventually downloading a lightning enabled bitcoin wallet. From here they end up falling down the rabbit hole!