That's the thing, everything is classified with a payment code now. Visa even does it with guns—they know if they cross that line though, they'll end up in a Bud Light situation. I don't even own guns and would never use Visa again. With some retailers they have it down to single items, like a branded loaf of bread. Getting payment processing that can process larger volumes is actually quite difficult now if you're not a franchise or tied to a retail site, even family restaurants struggle with processors