Hurdles in no specific order:

• The walled gardens of mobile operating systems
• Monopoly of web browsers, Chrome and Safari are used by ~90% of global Internet users
• Technological friction. It must be reduced to the language of the masses—tap, swipe, click. We're closing in
• Crypto at large. This isn't a subject you want to bring up in polite company. The conflation of bitcoin and guilt by association is quite strong. The cults of personality (SBF, DoKwon, Richard Hart, Brian Armstrong, Egghead Andreesson, Wolf of Wall Street, Alex Mashinsky, Faketoshi, Worldcoin Altman, etc) have urinated on the ideas making it so important to begin with. Without those ideas put into praxis, there is no value proposition beyond speculation. They've pushed Ponzi's, forks, PoW energy FUD, leverage, KYC, centralization as a virtue, and everything to do with price exposure, recreating the current system (minus the consumer protections), while dismissing bearer assurances of decentralized L1's. Longterm none of it matters, but until then, it's a hindrance, like covid vaccines are when trying to discuss the holy grail that is the mRNA molecule in right-leaning political circles who can't separate the two
• Mainstream media and misinformation, related to the above
• Strong dollar (in relative terms, not Austrian ideals)
• Governments
• Circular economy, which won't come full-blown until bitcoin's monetized higher and scaled sufficiently to support it

None of this stuff matters to people without get rich quick delusions who understand what the value of bitcoin is.

patient

The government.