Odysee is the closest thing I'm familiar with. It uses a different blockchain for hosting videos and rewarding users.
I don't know enough to weigh in on whether something similar could be done using Bitcoin.
Yes, I'm very fond of the LBRY project as well. They got something going there. They are actually a Bitcoin fork, and they use the blockchain to store content addresses and stake content.
Their idea is good, but having left the BTC ecosystem is a weakness. If the Drivechain people get their way; (haven't formed an opinion on if good or not) then it could be replicated on a Bitcoin sidechain.
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