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Yes, I'm very fond of the LBRY project as well. They got something going there. They are actually a Bitcoin fork, and they use the blockchain to store content addresses and stake content.
Their idea is good, but having left the BTC ecosystem is a weakness. If the Drivechain people get their way; (haven't formed an opinion on if good or not) then it could be replicated on a Bitcoin sidechain.
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Odysee is the closest thing I'm familiar with. It uses a different blockchain for hosting videos and rewarding users.
I don't know enough to weigh in on whether something similar could be done using Bitcoin.