We have spoken to many people who want to have Bitcoin exposure, but they are unable to have direct access to the BTC because of the lack of insurance. As bitcoin continues to get financialized and integrated into the larger economy, its our belief that insurance will be a key part of that financial infrastructure.
Think of it this way, if you're an institutional player, when you buy bitcoin you already are accepting the massive price volatility risk, the last thing you want on top of that is additional risk around a key holder or security setup in such a way where you lose the coins themselves.
What we have built is a tooling which enables for more robust multi institutional custody where no one entity is ever in a position to spend the funds, in a provably auditable way.