ZBD is one of the big onramps. People get slightly orange-pilled and the message of "You may as well earn some Bitcoin, if you're going to waste time playing mobile games anyway." is a very easy sell. 

Once they start accumulating real stacks, they're more likely to learn more about the system.

Undisciplined

bitcoin

Worrying lack of knowledge

phygit

This is how you educate IMO. I've always thought wallets need to take a more proactive role. Plus ZBD has the most normie target audience so it's no surprise here imo. So I'm glad to see a little gamified education here. We need it from all possible angles. 