I perfer to say "networking" rather than "merchants". You know people who can provide value for each other. Maybe you would call them merchants to each other. Maybe not. 

Anyway, this is my favorite source personally: https://www.lightningnetworkstores.com/ 

nerd2ninja

phygit

bitcoin

Buying ETFs won't drive adoption. 

In person merchant adoption (online too) creates ripples! Visibility, network effects etc! Nothing SHOWS Bitcoin better than buying goods and services! 

Support merchant adoption!!!!

Btcmap.org

And this, except MERCHANTS! 

https://youtu.be/XxbJw8PrIkc?si=rdffHcF-WID-kBHv