OTHER: Bitcoin terrible image in mainstream media and general audience.
For most people on this planet, Bitcoin is:
  1. a speculative toy (true, sadly)
  2. bad for the environment (totally wrong, but we failed to convince people on that)
  3. not safe or not a safe as government-issued money kept in a bank (wrong)
  4. overall useless (debatable, depends a lot on country, level of living etc.)
Therefore, my wet finger feeling is that a good 90% of people who know what Bitcoin is still think that Bitcoin is overall "bad" — and prove it by staying away from it.
So it's close to "Lack of education", but it goes beyond that. Bitcoin as a "product" suffered (and is still suffering) from a lack of proper "marketing" and dramatically failed to convince the average Joe of the benefits it can bring.
The only way to solve this is to radically change the Bitcoin narrative. It's urgent and I've been saying this for years, but nobody would listen. Too bad.
what do you think's the best approach to shift the narrative?
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I think you're right but I do think the narrative is changing. I also think people are listening and there's plenty of Bitcoiners that see and understand these issues. Some of them are trying their best to change the narrative little by little.
That said, I have no idea how long it will take or if there'll ever be a point in the future that most people "get it". I can't see any way to rush it.
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I would say pro-bitcoin is the mainstream financial media position now, but definitely not the general MSM
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