Creativity is about disobedience, learning new deeper possibilities to reality (like quantum computation) to break existing patterns (like living longer, or creating a new form of life on another planet), creating YouTube or some new incremental improvement on YouTube, creating artworks it media that don't exist yet, for qualia we've never had (like creating a work of art that utilizes the electromagnetic vision that birds havehttps://www.forbes.com/sites/trevornace/2018/04/04/we-finally-know-how-birds-can-see-earths-magnetic-field/?sh=740a7b5720e1).

See also, this talk on creativity from The Beginning of Infinity