Kind of like credit cards on the Visa Network, you have to join the Lightning Network and pay dues to your connectors to accept lightning payments.

How do you explain to newbs that, "well in order to use LN you need to open channel or buy inbound"

Second scenario you just point them towards custodial option like WoS or ZBD, if company behind them rugged your peers, they will plant seed on their head that "Bitcoin is scam, i will never use it"

Remember that the one needed LN the most are 3rdworlders and every penny matters a lot for them