Customers will be able to pay with bitcoin and a handful of other cryptocurrencies. The store will send a QR code to the customer’s email, allowing customers to interact with the wallet of choice.

The report states that typical retailer setups enabling companies like Gucci to accept cryptocurrencies usually consist of the retailer automatically converting the cryptocurrency into fiat. However, it is not directly stated whether Gucci plans to make an instant conversion to U.S. dollars or hold the bitcoin received as payment.