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I think you're right. I should be focusing on user growth. It's easy to get distracted with nice to haves. I'm currently deploying SSR which is more of a selfish experience thing. The next thing I'll work on is a referral system.
Nice suggestions all around.
I think the small (but growing) installed user base for Lightning will be a big challenge in these early days. It's a bit of chicken and egg problem: not enough users around to grow usage of LN apps, but also not enough LN apps to help grow the number of LN users. It's a pickle!
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