Fair. Coldcard, especially their more recent version, looks a lot more like a calculator or something, although anyone who knows what a Coldcard looks like would instantly recognise it as one

Agreed that it's easy to conceal / memorise the seed. But the nice thing about the HWW is that a) it's also a signing device, b) seed isn't accessable to attackers without the PIN and c) easy to destroy as attackers can be thwarted with a "brick me" PIN.

HWWs are great, I just wish the market offered more discrete designs. The Bitbox is alright as it kinda looks like a USB stick, but the others have their brand / logo stamped all over them.

orthwyrm

I like the phone with a secure element idea, and the one about hardware wallets that look like normal objects. Of course, if you are trying to disguise your keys as an every day object then you can just store slips of paper with seed words on them inside the object or something like that, hidden compartment style