The uncomfortable truth is that most people cannot handle the uncomfortable truth... so the herd is lead by the wolves in sheep's clothing, promising comfort and candy. But, the road they are on is a dead end. Through corridors of glitter, and a road well traveled, they enter the valley of steel with a cast iron shore... to be consumed or assimilated by the Borg.

You will own nothing, and pretend to be happy, in your humdrum world of slavery...