Marketing is said to be one key issues in this trial. That FTX didn't market themselves broadly.
However, SBF's lawyer doesn't conjure up such strong an argument in his opening statement...
...as Reuters easily points out:
SBF Lawyer on October 4 2023:
In his opening statement at Sam Bankman-Fried's fraud trial on Wednesday, the FTX cryptocurrency exchange founder's lawyer acknowledged that his client was in a risky business, noting that "crypto was not for everyone."
However, this goes against what FTX on Twitter said (FTX posted on May 13, 2022)
"Crypto is for everyone, as should be motor sports," FTX posted on May 13, 2022 on its official account on Twitter, alongside a video showing racing cars, bartenders pouring cocktails, and retired basketball star Shaquille O'Neal giving high-fives.
The video about the car race, dubbed FTX Off the Grid, harks back to the boom times in crypto before rising interest rates led to a sell-off in tokens like bitcoin. It shows women in swimsuits posing on a beach with a mascot for the Miami Heat basketball team and a crowd dancing at a concert featuring smoke and flashing lights.