I generally try finding something interesting, technical or new perspective. Over the years I have seen many of the Saylor style hyping articles and videos and at this point I'm at diminishing returns with there being anything new. I think I have more sats from finding links like that, but for sure in comments I can also get some. When commenting I try to add something valuable, either based on my experience managing teams or based some technical stuff I happen to know.
And yeah, I also suspect @k00b is the MVP here :D