Like the question. My 2 sats are:

• Ads will exist, but their influence will be much less in future.
• If people have less disposable income to spend, the ads will become prohibitively expensive.
• Not to mention tracking is proving more challenging given big tech is limiting micro-targeting.
• Also, I wonder if we all in 10 years were to have a personal AI, why do you need adverts? When it knows what you want and will buy/recommend the things you need and want. They will know us better than ourselves.
• I feel like we've been living in an advertising bubble these last 10 years. The internet experience has got so out of whack on a user experience level, with clickbait titles, free returns, fast-fashion, privacy popups and the like. It's not going to sustain itself. It's too distorted.
• Value on all fronts is making a comeback. We'll all be supporting each other much more within our communities I expect.
• Just look at SN flourishing today. It's a model that has traction & growth. Ads will exist but instead of being 80-90% of revenue for content creators, I believe it will be back to 15-20%. Creators are going to need to hustle again and that's the way it should be if we want a productive society.