U.S. flagship stores located at Madison Avenue in New York and Rodeo Drive in Beverly Hills will be the first stores to accept the new form of payment while the brand’s website will also begin introducing the option. The company reportedly stated that more stores and e-commerce functionalities will be introduced at a later date.

Earlier this month, Gucci announced that it would begin accepting bitcoin and other cryptocurrencies in a pilot run of select locations. A few days after Gucci’s announcement, the Swiss luxury watchmaker Tag Heuer announced it would also begin accepting bitcoin and other forms of cryptocurrency as payment through its e-commerce platform.