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Oh I didn't even notice the fees. It's just because of the rising price movements lately, that always gets traffic flowing.
Bottom line, you're not supposed to use the L1 for regular spending. For coffee, groceries, dog food, whatever, eat the fee for now and send X amount over to Lightning so you don't have to do it again. Wait for a good time of day to make the send.
The L1 fees will probably calm down soon, but someday they'll be permanently high.