It's hard to say what might make bitcoin click for someone, but the click is not "bitcoin is acktully tangible in a convoluted way." The click is "money is a ledger."

People definitely don't understand how computers work though, let alone a network of computers, and that probably does contribute to FUD sensitivity.

If bitcoin wins, it won't be because people understand how bitcoin or even money works. It'll win based on the utility it brings people and it's up to us to communicate the utility it already has, and if that isn't sufficient, create the utility it's missing.