Teaching security is huge. I have a growing list of friends or acquaintances who have lost their bitcoin to silliness. Their shortcomings weigh heavily on me unfortunately so I no longer orange pill new people unless they're the ones trying to get information from me. I do however constantly reach out to the people who do own some and make sure they at least have best practices in mind. I like to call them and go through things together like:

I can't create new bitcoiners if the ones i know are at risk to losing their funds.