I agree to some extent, but these two you linked are not "one click done" phone apps. That is how most people today approach anything new.

Phoenix for me is as close to one click done an non custodial app can be, and convincing my friend to use it ended when he realized it costs to start using it and he had to write some words down.

He did however use WoS without complaints.

At a later date he transitioned to phoenix because he learned more.