Twitter is falling apart not only because some woke companies decide to show some virtue-signaling and throw a tantrum to Elon. It is falling apart because the whole clown world is falling apart and it has become a central part of this system. Regardless millions of users/bots still using it, its original ethos has completely disappeared and it is now just a clown show. "Everybody is screaming and nobody is listening" paraphrasing Dorsey I think. This is why I closed my account and work for the future of Nostr.
The main reason why X is not falling apart is the fact that it is used by pretty much all people that matters, from national presidents to ministers, from devs to CEOs, from celebrities to researchers or journalists.
Makers, doers, and even thinkers are on Twitter, and pretty much nowhere else. X is therefore one of the most important information source for the world, and I'm not even mentioning political/marketing agencies heavily using it to evaluate opinions and detect trends.
Those are mostly companies who want children to have sex changes so they are probably just out looking for new victims. But twitter also sucks. I'm ok if if twitter and those pedo lovers all crash and burn.
I don't think anyone goes on Twitter specifically to engage with brands. Although these entities may have large followings and maybe those followers are influenced by their decision to leave and obviously the lost revenue hurts but I don't think it is falling apart. I hate the idea of turning it into Wechat of the west though.
Not because of the advertisers but the way the algorithm changed destroyed the app for me.
Under every tweet nobody talks/comments/answers to the tweet - they just answer unrelated stuff. Like every viral tweets comment section is a new main timeline now. It is annoying.