Regarding Ordinals, I think the free market will eventually wash it out on the basis that on-chain should be clean and simple. Shitcoins forked, and Lightning did this on a different layer - The wizards could've done this too and proposed their use-case that way and chose not to by leveraging inscriptions.
Just unfortunate that Samourai's Whirlpool was caught in the middle. I'm interested to see how things develop - Will Samourai change their implementation? Will Ocean change the way they filter OP_RETURN?
At the end of the day, if all goes to plan, Ocean will let miners construct their own blocks and so users will get to choose.