1908 sats \ 2 replies \ @MerryOscar 20 Dec 2023 \ on: Everything you know about the podcast industry is a lie podcasts
There's another article here that goes into how Joe Rogan has lost audience since going exclusive - https://www.theverge.com/22632213/joe-rogan-experience-spotify-exclusive-audience-reach
As well as the numbers which don't lie - anecdotally I also feel that Joe Rogan as lost his place at the top to others like Lex Fridman who interviews similar guests in the very long-form format but his show is available everywhere so has continued to grow.
No mention in the article of Podcasting 2.0 of course!
Agree. At the time it reminded me of what Howard Stern did with Sirius/XM radio in the 2000’s. Big payday but killed his influence and listenership.
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I effectively quit JRE after the exclusive switch, after several years of regular listening.
Just didn't feel like switching platforms, and took it as an opportunity to explore the other ones out there, and start my own.
I definitely think these exclusivity deals are a long-term detriment in exchange for a short-term paycheck. And not saying $100M wouldn't be sweet...but how much did he lose because of it?
Interesting stuff to think about.
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