and get other people to fight it too
this part, getting people to do your bidding is wrong imho
Do you think that's what he means? I read it as "when you're running a corporation with thousands of employees, instill in the culture a distaste for bureaucracy."
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Obviously, I don't have his experience, but I suspect getting people to trust you because you pay them is really not the best advice. Especially when it comes to helping you "fight bullshit," they should want to do this because they believe in what you believe. Otherwise, be the change you want to see, and they will follow.
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