Love this kind of thinking. Culture is one of those things that can be nudged and affected but it seems nearly impossible to control. I've worked at companies where culture was important but it can't be created by a road map. Being a parent has taught me you can guide and influence but kids are born with their own natures and make their own choices. The best I can hope to do is lead by example, coach, guide, and protect. Most of all love. I think this applies to the broader culture as well.