Most people simply copy their culture from high-status individuals. But to do that, they first have to use their existing culture and social connections to determine what constitutes high status.
This algorithm is highly hackable by governments through the usual means:
  • making decoys imbued with high status for no reason ("celebrities")
  • forcing everyone through brainwashing system ("education") where they're taught that the government has basically infinite status
  • having missionaries of government worship ("journalists") bark at people with objectively high status (example: Elon Musk) to lower their status in the eyes of their flock
etc.
So maybe you can say that markets create culture, but the market isn't just for wealth but also for status and ways to show it off, and those markets are highly manipulated.
What do we do?
  • preach to the Remnant, not the mob (see "Isaiah's Job")
  • try our coordination culture online in increasingly realistic settings (see "The Network State")
  • create parallel systems (see Paralelni Polis and their heritage from Czechoslovakian underground society parallel to the commie regime - a situation not entirely different from ours!)